Survey Mode as a Source of Instability in Responses across Surveys

By D. Dillman, L. Christian. 2005

265 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/85a8ceebbeeb0b929ac0c3b4ae34c23879c5881a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. E. D. Leeuw
2. S. B. Olsen
3. S. Galea
4. D. Dillman
5. S. Navrud
6. Henrik Lindhjem
7. John Rolfe
8. Jill Windle

In Sociology and Political Science

1. E. D. Leeuw
2. S. B. Olsen
3. D. Dillman
4. J. Hartley
5. Lucy R. Betts
6. S. Galea
7. Sarjinder Singh
8. Andrew Gelman

Citations in the corpus

• To mix or not to mix data collection modes in surveys. (2005, methodology): “…Internet surveys, visual appearance, graphical features and layout give additional meaning to the text and may influence responses (Redline and Dillman 2002; Dillman and Christian 2003), just as paralinguistic communication (e.g., tone of voice, emphasis) gives additional meaning to spoken words.”
• Four layouts and a finding: the effects of changes in the order of the verbal labels and numerical values on Likert‐type scales (2010, background): “But different results may materialise from using different formats and different modes of questioning (Denscombe, 2008 ; Dillman & Christian, 2005 ; Fowler, Roman, & Di, 1998 ).”
• Choosing Between Internet and Mail Survey Modes for Choice Experiment Surveys Considering Non-Market Goods (2009, background): “Possible explanations for such a pure survey mode effect could be; (1) differences in familiarity and technical issues might lead to more or less respondent “mistakes” (Knapp and Kirk 2003), (2) information assimilation and processing might differ across modes ( Dillman and Christian 2005 ), and (3)”
• Response rate and measurement differences in mixed-mode surveys using mail, telephone, interactive voice response (IVR) and the Internet (2009, background): “A series of 82 experiments placed in many different surveys did not reveal a consistent pattern of effects (Dillman et al., 1995). Similarly, Moore (1998) has reported a mixture of primacy and recency effects for scale questions, although the former were more prevalent in Gallup Poll opinion questio”
• Participation rates in epidemiologic studies. (2007, background): “One concern about these kinds of studies is the possibility that responses will differ when using different survey modes (118, 121, 122).”