Malcolm C. Smith
Marketing · 2010–2011
A researcher in the Science corpus: 2 papers; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 15 citations into it
- Experimental and Cognitive Psychology — 5 citations into it
Whom Malcolm C. Smith trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Malcolm C. Smith's perspective
Ordered by how strongly the researchers Malcolm C. Smith trusts endorse each paper. Same corpus, a different order for every researcher.
- Phonetic Symbolism and Brand Name Preference
- Creating Brand Names With Meaning: The Use of Sound Symbolism
- Age-Related Differences in Responses to Emotional Advertisements
- Socioemotional Selectivity Theory and the Regulation of Emotion in the Second Half of Life
- When Intelligence is (Dys)Functional for Achieving Sales Performance
- When a day means more than a year: Effects of temporal framing on judgments of health risk
- Mixed-Effects Models in S and S-Plus
- Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent
- Depressive Realism and Health Risk Accuracy: The Negative Consequences of Positive Mood
- Creating Meaningful New Brand Names: A Study of Semantics and Sound Symbolism
Their papers
- Effects of age, need for cognition, and affective intensity on advertising effectiveness (2011) — 139 citations
- The Sound of Brands (2010) — 112 citations