Timings and trade‐offs in the marketing of higher education courses: a conjoint approach

By Y. Moogan, Steve Baron, Stephen M. Bainbridge. 2001

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Prospective Students' Perceptions of University Brands: An Empirical Study (2009, background): “Many university brands also infer promises about a person's job and career prospects on graduation ( Moogan, Baron, & Bainbridge, 2001 ), whether the degree an individual obtains will be useful in general (ie, not necessarily in job-related) terms ( Ivy, 2001 ), and/or whether a degree from a specif”
Specific remedy for specific problem: measuring service quality in South African higher education (2010, unknown): “Various research results verify the importance of location when students make decisions regarding higher education (Ho and Hung 2008; Moogan and Baron, 2001; Moogan et al. 1999; Roberts and Allen 1997; Welki and Navratil 1987).”
Creativity development in engineering education: the case of mind mapping (2007, methodology): “CA has been used in course evaluation and design optimisation (Zufryden, 1983; Moogan et al., 2001); however, this is the first time that CA is used as a way of strategic introduction of creativity techniques in tertiary education.”
An analysis of student characteristics within the student decision making process (2003, methodology): “Findings from two previous studies, one qualitative and one quantitative (Moogan et al., 1999, 2001), confirmed the three influential variables within HE decision making to be course content, location and reputation, and these were examined further through administering a three pages questionnaire…”