Face consciousness and risk aversion: Do they affect consumer decision‐making?

By Y. Bao, Kevin Zheng Zhou, Chenting Su. 2003

421 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/7ce8c3ee8a0f1fd3f57e186cdf53d195a93465f2

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Citations in the corpus

Sharing Sustainability: How Values and Ethics Matter in Consumers’ Adoption of Public Bicycle-Sharing Scheme (2016, methodology): “relational and network context (Goffman 1967), and ‘‘faceconsciousness’’ reflects consumers’ tendency to enhance, to maintain, and to avoid losing face in relation to significant others (Bao et al. 2003).”
Antecedents of the adoption of the new mobile payment systems: The moderating effect of age (2014, background): “Specifically, Goffman (1967) defines social image as a ‘‘desired social value that each person creates through interaction with others’’, and Bao, Zhou, and Su (2003) as ‘‘people’s desire to improve, maintain and avoid the loss of their image related to social activities’’.”
Counterfeit proneness: Conceptualisation and scale development (2011, background): “, 1990); six-item brand consciousness scale (Nelson & McLeod, 2005); four-item face consciousness scale (Bao et al., 2003); seven-item materialism scale (Cleveland, Laroche, & Papadopoulos, 2009); four-item shopping enjoyment (Beatty & Ferrell, 1998); five-item status consumption scale (Eastman, Gol”
The Contrasting Effects of Culture on Consumer Tolerance: Interpersonal Face and Impersonal Fate (2009, background): “Geared more toward face gain, Bao et al.’s (2003) study implies significant differences in face wants within cultures.”
Web site satisfaction and purchase intentions: Impact of personality characteristics during initial web site visit (2008, methodology): “Although previous research has highlighted the need for studying risk aversion (Bao et al., 2003), very little is known about its role in online buying behaviour. Cho (2006) examined risk aversion as a control variable in one path of their model, but did not examine its impact on behavioural outcome”
Determinants of intention to use the mobile banking apps: An extension of the classic TAM model (2017, positive): “Social image is associated with factors such as respect, honor, status, reputation, credibility, competence, social connection, loyalty, trust, feeling proud/ashamed, etc. (Bao et al., 2003).”
The Influence of Consumers’ Cognitive and Psychographic Traits on Perceived Deception: A Comparison Between Online and Offline Retailing Contexts (2014, background): “tions (Bao et al. 2003).”