Predictive Validity of the Implicit Association Test in Studies of Brands, Consumer Attitudes, and Behavior

By Dominika Maison, A. Greenwald, R. Bruin. 2004

381 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7ca06307ead53957f3dc9aa8955d68a4b5a2bf4c

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Citations in the corpus

Implicit Self-Referencing: The Effect of Nonvolitional Self-Association on Brand and Product Attitude (2012, background): “Nuttin (1985) suggested the name letter effect, observing that letters that appeared in an individual’s name were generally better liked.”
The IAT as a predictor of food choice: The case of fruits versus snacks (2007, background): “In this view, the correlation between implicit and explicit measures is in some sense irrelevant: Implicit and explicit measures may therefore complement each other in predicting behaviour (Perugini, 2005a , Study 1; Brunel, Tietje, & Greenwald, 2004 ; Maison, Greenwald, & Bruin, 2004 ).”
Who’s messing with my mind? (2008, background): “This research suggests that implicit consumer attitudes have validity, enhance the predictability of behaviour over and above that provided by explicit attitudes, and are distinct from explicit attitudes (e.g. Maison et al. 2001; Brunel et al. 2004; Maison et al. 2004; Friese et al. 2006).”
Inconsistencies in the behavioural effects of consumer ethnocentrism: The role of brand, product category and country of origin (2017, positive): “discrepancies between self-reported CET (as it was measured in this study) and implicit CET (Braun and Zaltman, 2002; Cunningham et al., 2004; Maison et al., 2004).”
MIMICRY AND ME: THE IMPACT OF MIMICRY ON SELF-CONSTRUAL (2007, positive): “Since it is our implicit attitudes, values, and beliefs that are most predictive of social behavior ( Maison, Greenwald, & Bruin, 2004; McConnell & Leibold, 2001), in Study 3 we examined the impact of mimicry on an implicit, behavioral measure of self–construal—namely physical closeness or proximit”
Implicit consumer preferences and their influence on product choice (2006, background): “In accordance with recent publications (e.g., Brunel et al., 2004, Maison et al., 2004), the current research shows that the IAT can be used for measuring consumer preferences.”
Explicit Evidence on the Import of Implicit Attitudes: The IAT and Immigration Policy Judgments (2010, background): “…including political preferences (e.g., Albertson 2008; Olson and Fazio 2004), views toward racial and sexual orientation minorities (Lyle 2008; Jellison et al. 2004; Gawronski et al. 2003), consumer tastes (Maison et al. 2004), and personal reactions to failure (Greenwald and Farnham 2000).”
Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition (2004, background): “sion management or inaccessibility are not a concern, IAT measures of attitude can explain variance in consumption behavior over and above that accounted for by explicit measures (Maison et al., 2004).”