Implicit Self-Referencing: The Effect of Nonvolitional Self-Association on Brand and Product Attitude
By Andrew W. Perkins, M. Forehand. 2012
92 citations recorded by the source corpus.
Subfields: Social Psychology, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/b7352c6f305ec760d327bfdf94ebfb13e66b1f64
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Social Psychology
- Stefano Puntoni
- Americus Reed
- Luk Warlop
- M. Forehand
- Sukki Yoon
- Chan Yun Yoo
- Tae Hyun Baek
- Karl Aquino
In Sociology and Political Science
- Stefano Puntoni
- Americus Reed
- Luk Warlop
- M. Forehand
- Sukki Yoon
- Chan Yun Yoo
- Tae Hyun Baek
- Karl Aquino
Citations in the corpus
- Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses (2018, background): “In this regard, Perkins and Forehand (2012) conducted a study in which participants learned fictitious brand names paired with either self (I, self, me, and mine) or others (they, other, them, their, and theirs) referents, and found that non-volitional pairings of brands with self-referents enhance…”
- Identity-Based Consumer Behavior (2012, background): “Other research has shown that the strength of these effects increases in accordance with the positivity of the individual's self-esteem (Gawronski, Bodenhausen, & Becker, 2007; Perkins & Forehand, 2012).”