Implicit consumer preferences and their influence on product choice

By Malte Friese, M. Wänke, H. Plessner. 2006

223 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/41505e93dac92a912a8cfdc44b1f472d8519aee7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Malte Friese
2. Wilhelm Hofmann
3. Manfred J. Schmitt
4. Yoshua Bengio
5. C. Fine
6. A. Nairn
7. Bertram Gawronski
8. Martin S. Hagger

In Marketing

1. Jian Tang
2. Manfred J. Schmitt
3. Malte Friese
4. Wilhelm Hofmann
5. C. Fine
6. A. Nairn

In Sociology and Political Science

1. Malte Friese
2. Wilhelm Hofmann
3. Manfred J. Schmitt
4. C. Fine
5. Jian Tang
6. Yoshua Bengio
7. Meng Qu
8. Yun William Yu

Citations in the corpus

• When and why do implicit measures predict behaviour? Empirical evidence for the moderating role of opportunity, motivation, and process reliance (2008, background): “Gabriel et al. (2007) investigated helping behaviour as a function of a private or public setting that was established through the absence or presence of the experimenter during the critical behaviour (i.”
• Who’s messing with my mind? (2008, background): “…for example, spontaneous choices – choosing sweet treats versus fruit (Perugini 2005); time-pressured choices – choosing branded versus generic products (Friese et al. 2006); choices made under cognitive load – choosing between two soft drinks (Gibson 2008); or consumer behaviour in a state of…”
• COVI White Paper (2020, background): “Importantly, decades of research have shown that it is insufficient to ask people what they prefer—preferences must be elicited, validated and updated often [52, 53].”