Country equity and country branding: Problems and prospects

By N. Papadopoulos, Louise A. Heslop. 2002

781 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/7a2d1bc7afc52fe02e549353e0c25eafa15072da

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Citations in the corpus

The determinants and measurement of a country brand: the country brand strength index (2010, background): “The majority of those studies, however, conclude that major events can help to speed up or hinder the process of country image change (Papadopoulos and Heslop, 2002). emerged from the marketing literature.”
Country-of-origin and choice of food imports: an in-depth study of European distribution channel gatekeepers (2007, background): “Images that consumers have of particular countries are well recognised as having a major impact on propensity to purchase products from those countries (Papadopoulos and Heslop, 2002).”
The influence of country image structure on consumer evaluations of foreign products (2005, background): “This issue is important for policymakers who need to coordinate the development of country equity ( Papadopoulos and Heslop, 2002”
Millennial wine consumers: Risk perception and information search (2012, background): “Perrouty et al. (2006) assert that novices utilize wine origin cues, like the winery name, but they shift their attention to cues like brand and price as they gain more knowledge.”
Consumer Racism and Its Effects on Domestic Cross-Ethnic Product Purchase: An Empirical Test in the United States, Canada, and France (2007, background): “…even though they are among the most popular areas of research in marketing—for example, country of origin is the object of more than 700 published articles (Papadopoulos and Heslop 2002)—it is intuitive to conclude that these variables should exert some influence within country borders as well.”
Effects of subcultural differences on country and product evaluations (2003, background): “INTRODUCTION Research on the product-country image (PCI) issue (also known as ‘country of origin’, COO) began about 40 years ago and has grown rapidly to become one of the most important fields in international marketing and business theory, with well over 700 published studies to date (Papadopoulos”
The CoO‐ELM model: A theoretical framework for the cognitive processes underlying country of origin‐effects (2009, neutral): “…been extensively reviewed (e.g. Bilkey and Nes, 1982; Özsomer and Cavusgil, 1991; Baughn and Yaprak, 1993; Liefeld, 1993; Peterson and Jolibert, 1995; Al-Sulaiti and Baker, 1998; Verlegh and Steenkamp, 1999; Javalgi et al., 2001; Papadopoulos and Heslop, 2002, 2003; Pharr, 2005; Usunier, 2006).”
Dimensions of wine region equity and their impact on consumer preferences (2005, background): “Most recently, striking similarities were found between how consumers utilize brands and places of origin ( Papadopoulos and Heslop, 2002”