Effects of subcultural differences on country and product evaluations

By Michel Laroche Frsc, N. Papadopoulos, Louise A. Heslop, Jasmin Bergeron. 2003

169 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/c5a2be2b6e71bbfaddfe80fd8f7bed2c08422812

Citations in the corpus