Consumer Racism and Its Effects on Domestic Cross-Ethnic Product Purchase: An Empirical Test in the United States, Canada, and France

By J. Ouellet. 2007

203 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/7c4d31d109517842f642e1a28a79daccdf9632fb

How researchers see this paper

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In Gender Studies

1. Ana Isabel Polo Peña
2. Dolores María Frías Jamilena
3. Miguel Ángel Rodríguez Molina

In Marketing

1. Ana Isabel Polo Peña
2. Dolores María Frías Jamilena
3. Miguel Ángel Rodríguez Molina

Citations in the corpus

• A Conceptual Study on the Country of Origin Effect on Consumer Purchase Intention (2012, background): “It is also believed that consumer ethnocentrism is a set of beliefs that people have in their mind concerning the purchase of foreign products (Ouellet, 2007).”
• The perceived value of the rural tourism stay and its effect on rural tourist behaviour (2012, methodology): “The methodology applied by Ouellet (2007), Vandecasteele and Geuens (2011) and Zaichkowsky (1985) is used here.”