Dimensions of wine region equity and their impact on consumer preferences

By U. Orth, M. M. Wolf, T. Dodd. 2005

188 citations recorded by the source corpus.

Subfields: Marketing, Plant Science, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/a16eda5121d45905a685be2c5afda5815374d304

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Steve Goodman
2. Liz Thach
3. Leonardo Casini
4. A. Corsi

In Tourism, Leisure and Hospitality Management

1. Steve Goodman
2. Liz Thach
3. Leonardo Casini
4. A. Corsi

Citations in the corpus

• Wowing the millennials: creating brand equity in the wine industry (2006, background): “Emotional marketing which incorporates lifestyle-based persuasive communication targeting selected audiences, such as the millennial generation, may have a positive impact on brand equity (Orth et al., 2005).”
• Consumer preferences of wine in Italy applying best‐worst scaling (2009, background): “, 2006), the region of origin (Orth et al., 2005; Perrouty et al., 2006; Schamel, 2006), peer recommendations (Wansinsk et al.”