MARKET ORIENTATION AND PERFORMANCE: AN INTEGRATION OF DISPARATE APPROACHES

By G. Tomas M. Hult, Dave J. Ketchen, S. Slater. 2005

683 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/77f68a38b65c36cf3bee7972d21cf70f0208e6be

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In Organizational Behavior and Human Resource Management

In Strategy and Management

Citations in the corpus

In Search of Innovation and Customer‐related Performance Superiority: The Role of Market Orientation, Marketing Capability, and Innovation Capability Interactions (2012, background): “Drawing on the RBV, one of the fundamental propositions of marketing theory is that, while possessing a superior MO is imperative, it is not sufficient for attaining superior firm performance (Hult et al., 2005).”
Market orientation in the context of SMEs: A conceptual framework☆ (2011, background): “Hult et al. (2005) use a resource-based view (RBV) to examine the interrelationship between MO and elements such as information processing ☆ The authors thank the associate editor and anonymous reviewers who provided several valuable comments on this paper.”
Market orientation, marketing capabilities, and firm performance (2009, background): “Given our focus on market information processing and market-related capabilities in a strategic management context (e.g., Hult et al., 2005) the survey was mailed to each firm’s top marketing executive.”
Alliance management capability and firm performance: : Using resource-based theory to look inside the process black box (2015, background): “1 Notable exceptions include studies on market orientation (Hult et al., 2005; Zhou et al., 2008) that have used the RBT framework to examine the process by which market orientation influences firm performance.”
Market orientation, market disruptiveness capability and social enterprise performance: An empirical study from the United Kingdom (2019, result): “First, consistent with the existing commercial business literature (Hult et al., 2005; Morgan et al., 2009; Narver & Slater, 1990), we show a positive relationship between market orientation and firm performance.”
How Does IT Ambidexterity Impact Organizational Agility? (2015, background): “…• Responsiveness: The ability to rapidly respond to emerging opportunities in the marketplace due to changes in customer preferences or the environment (Hult et al. 2005, Tracey et al. 1999) • Adaptiveness: The ability to adapt business models and keep up with emerging industry best practices…”
Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages (2011, background): “(Hult et al. 2005, p. 1173).”