Expanding the organization–public relationship scale: exploring the role that structural and personal commitment play in organization–public relationships

By S. D. Bruning, Tara W. Galloway. 2003

117 citations recorded by the source corpus.

Subfields: Communication, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/75719df97ab59c3300094ded4fdfaeec7824109a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. Eyun‐Jung Ki
2. Linda Hon
3. Kenon A. Brown
4. Candace White
5. S. Jo
6. Sung-Un Yang
7. L. Men
8. Joon Soo Lim

In Organizational Behavior and Human Resource Management

1. Linda Hon
2. Eyun‐Jung Ki
3. Kenon A. Brown
4. Candace White
5. S. Jo
6. Sung-Un Yang
7. Joon Soo Lim

In Social Psychology

1. Eyun‐Jung Ki
2. Linda Hon
3. Kenon A. Brown
4. Candace White
5. S. Jo

Citations in the corpus

• Organization–Public Relationships and Crisis Response Strategies: Impact on Attribution of Responsibility (2010, methodology): “Different from several studies that manipulated relationship and=or crisis status (Coombs & Holladay, 1996, 2001), this study measured actual OPRs between students at a large southeastern university and their university, using a modification of Bruning and Galloway’s (2003) relationship scale (Table”
• Testing the Linkages Among the Organization–Public Relationship and Attitude and Behavioral Intentions (2007, methodology): “Extending the scales developed by Bruning and Ledingham (1999), Bruning and Galloway (2003) measured customers’ relationship with their electrical service provider.”
• Measurement of Organization–Public Relationships: Validation of Measurement Using a Manufacturer–Retailer Relationship (2006, background): “Recently, Bruning and Galloway (2003) argued that personal commitment and comparison of alternatives should be included when measuring an OPR based on an earlier scale developed by Bruning and Ledingham (1999). They demonstrated that the five relational dimensions—anthromorphism, professional benefi”