Fostering Responsible Communities: A Community Social Marketing Approach to Sustainable Living

By Marylyn Carrigan, Caroline Moraes, S. Leek. 2011

130 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/cd67a3f893973d441a35c360d3069cca499f7159

Citations in the corpus

• Ethically Minded Consumer Behavior:Scale Review, Development, and Validation (2016, unknown): “Indeed, stated ethical intentions are rarely acted upon in terms of actual ethical consumer choices (Carrigan et al., 2011), a phenomenon referred to as the attitude–behavior gap (Auger and Devinney, 2007).”