Winning the battle for customers

By A. Fisher. 2001

115 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Correlates of customer loyalty to their bank: a case study in Nigeria (2006, background): “A loyal customer to a bank is, thus, one that will stay with the same service provider, is likely to take out new products with the bank and is likely to recommend the bank's services ( Fisher, 2001”
Relationship quality as a predictor of B2B customer loyalty (2007, background): “…the consumer context (e.g. Brown, 1952; Cunningham, 1956; Dick and Basu, 1994; Farley, 1964; Fournier, 1998; Jacoby, 1971; Jacoby and Kyner, 1973; Oliver et al., 1997; Sirgy and Samli, 1985) and service market (e.g. Andreassen and Lindestad, 1998; Fisher, 2001; Selnes, 1993; Zeithaml et al., 1996).”
Determinants of E-Commerce Customer Satisfaction, Trust, and Loyalty in Saudi Arabia (2011, background): “Fisher [2001] believes that customer satisfaction accounts for only part of why people change product or service providers. Other studies have shown that customer satisfaction is a leading factor in determining loyalty [Anderson and Lehmann 1994]. Anderson and Srinivasan [2003] found that both trust”
The Impact of Service Quality on Customer Loyalty: A Study of Banks in Penang, Malaysia (2010, background): “Dougal, 1996; Kish, 2000; Duncan & Elliot, 2002) and market share (Fisher, 2001), improving customer relations, enhance corporate image and promote customer loyalty (Newman, 2001; Szymigin & Carrigan, 2001; Caruana, 2002; Ehigie, 2006).”