Factors Influencing Impulse Buying of Sport Team Licensed Merchandise

By Hyungil H. Kwon, K. Armstrong. Sport Marketing Quarterly, 2002

199 citations recorded by the source corpus.

Impulse buying broadly refers to the immediate urge to engage in unplanned purchases. Sport consumers may exhibit many of the characteristics that foster a tendency to engage in impulse buying. Further, due to the increased channels of the distribution of sport, sport team licensed merchandise is prominently displayed and distributed in a manner that encourages impulse buying. To examine the impulsive tendencies to purchase sport team licensed merchandise, an exploratory investigation involving a sample of college students (n=145: 48 males and 97 females) was conducted. Multiple regression analyses were employed to ascertain the degree to which shopping enjoyment, time availability, money availability, and level of identification with the respective sport team influenced impulse buying of merchandise displaying the sport team's logo. The results revealed that the only significant antecedent to impulse buying of sport team licensed merchandise was the students’ identification with the university's sport team. Sport team identification also influenced the amount of money spent on impulsive sport purchases. No gender differences were revealed in terms of impulse buying of sport team licensed merchandise.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/6fed48a5a5889c044973d7da4397d4ada7429b6d

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In Marketing

1. Markus Blut
2. Arne Floh
3. Maria Madlberger
4. Joon-Ho Kang
5. Dae Hee Kwak
6. Dhruv Grewal
7. G. Iyer
8. S. Xiao

In Strategy and Management

1. Maria Madlberger
2. Markus Blut
3. Arne Floh
4. Dhruv Grewal

Citations in the corpus

• Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program (2008, unknown): “A study by Kwon and Armstrong (2002) revealed that highly involved fans not only purchase more licensed team merchandise, but they do so impulsively.”
• Impulse buying: a meta-analytic review (2019, background): “+ Kwon and Armstrong (2002); Stilley et al. (2010) Age Age negatively influences impulse buying behavior.”
• The role of atmospheric cues in online impulse-buying behavior (2013, methodology): “e-Store navigation (adapted from Lepkowska-White (2004) for items x5 and x6 and Kim and Lee (2005) for item x7) x5 The navigation on this website is easy x6 It is easy to compare products or services on this website x7 Learning to operate this website is easy for me”
• Symbolic purchase in sport: the roles of self‐image congruence and perceived quality (2009, background): “Furthermore, it should be noted that only 30 per cent of respondents from their study (Kwon and Armstrong, 2002) reported to be involved with such impulse buying experience.”