American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research

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The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation (2014, unknown): “…(Phillips and McQuarrie 2010; Scott 1994), brand biographies (Paharia et al. 2011), brand communities (Muniz and O'Guinn 2001), brand histories (Diamond et al. 2009; Simon 2009), brand myths (Luedicke, Thompson, and Giesler 2010), festivals and shows (Kozinets 2002; Peñaloza 2001), mobile…”
Drivers of consumer–brand identification (2012, background): “with the objective of getting consumers to think of the brand in a warm, emotional way rather than as a cold entity (see also Aaker, 1997; Diamond et al., 2009; Fournier, 1998; Park et al., 2010).”
Demythologizing Consumption Practices: How Consumers Protect Their Field-Dependent Identity Investments from Devaluing Marketplace Myths (2011, background): “Consumer researchers have commonly assumed that individuals are drawn to a consumption practice or iconic brand because its associated marketplace myth helps them resolve salient sociocultural contradictions and/or incorporate abstract cultural ideals into their identity projects (Diamond et al. 200”