M. Mcgrath

Marketing · with Borghini · 2001–2009

A researcher in the Science corpus: 2 papers; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom M. Mcgrath trusts

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Robert Kozinets (in Marketing)

Papers from M. Mcgrath's perspective

Ordered by how strongly the researchers M. Mcgrath trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Field behind the Screen: Using Netnography for Marketing Research in Online Communities
  2. Emotional Branding: The New Paradigm for Connecting Brands to People
  3. The Meaning of Brand Names to Children: A Developmental Investigation
  4. Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
  5. We Are What We Post? Self‐Presentation in Personal Web Space
  6. Harnessing the Creative Potential among Users
  7. The Rise of the Network Society. The Information Age: Economy, Society and Culture, Vol. 1, 2nd ed.
  8. Getting the Seats of Your Pants Dirty: Strategies for Ethnographic Research on Virtual Communities (J. Comput. Mediat. Commun.)
  9. Co-creation experiences: The next practice in value creation
  10. Spirituality, Religion, and Globalization

Their papers