Stefania Borghini

Marketing · 2006–2009

A researcher in the Science corpus: 2 papers; trusts 1 researcher and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

Whom Stefania Borghini trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Robert Kozinets

Who trusts Stefania Borghini overall

  1. H. Bathelt

Papers from Stefania Borghini's perspective

Ordered by how strongly the researchers Stefania Borghini trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Field behind the Screen: Using Netnography for Marketing Research in Online Communities
  2. Emotional Branding: The New Paradigm for Connecting Brands to People
  3. The Meaning of Brand Names to Children: A Developmental Investigation
  4. Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
  5. We Are What We Post? Self‐Presentation in Personal Web Space
  6. Older Consumers' Disposition of Special Possessions
  7. Literally Literacy: Table 1
  8. Understanding the Impact of Synergy in Multimedia Communications
  9. This Old Stereotype: The Pervasiveness and Persistence of the Elderly Stereotype
  10. Harnessing the Creative Potential among Users

Their papers