Demythologizing Consumption Practices: How Consumers Protect Their Field-Dependent Identity Investments from Devaluing Marketplace Myths

By Zeynep Arsel, Craig J Thompson. 2011

320 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/3314a93c589a30d3cb6a635f0e5cea1c0e11f8b0

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In Marketing

  1. Stefano Puntoni
  2. Americus Reed
  3. Luk Warlop
  4. M. Forehand
  5. M. McCarthy
  6. Alan Collins
  7. J. Cronin
  8. D. Oyserman

In Sociology and Political Science

  1. Stefano Puntoni
  2. Americus Reed
  3. Luk Warlop
  4. M. Forehand
  5. Karl Aquino
  6. D. Oyserman
  7. Hongwei He
  8. Daniel Lock

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