The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation

By Tom van Laer, Ko de Ruyter, L. M. Visconti, Martin Wetzels. 2014

765 citations recorded by the source corpus.

Subfields: Gender Studies, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/8878af8c1bd8faa78e916ed3b1128cc2199edac8

Citations in the corpus

• Social Media Effects on Young Women’s Body Image Concerns: Theoretical Perspectives and an Agenda for Research (2014, neutral): “Transportation is more likely the more that narratives feature characters with whom individuals can identify, a plot that can be mentally imagined, and events that can actually happen (van Laer et al. 2014).”
• The Transportation Scale–Short Form (TS–SF) (2015, neutral): “The standard instrument to assess transportation is the TS (Green & Brock, 2000) which includes 15 items and is typically treated as a one-dimensional measure (cf. van Laer et al., 2014).”
• Gamification and Mobile Marketing Effectiveness (2016, neutral): “Research on narrative transportation (e.g., van Laer et al. 2014) provides important insights into the importance of the story.”
• How stories generate consumer engagement: An exploratory study (2019, neutral): “Several studies have demonstrated the superior persuasive effect of ads using storytelling as compared to argument-based ones for combining feelings, imagery, and attentions (Escalas, 2004; Kim et al., 2016; Lien & Chen, 2013; Van Laer et al., 2014).”
• Why Narrative Ads Work: An Integrated Process Explanation (2017, neutral): “Further, Laer et al. (2014) have argued that identifiable characters and plots in narrative ads enable viewers to vicariously experience the main characters’ thoughts and feelings, thereby transporting viewers into the ad stories.”
• The Influence of Place Attachment, Ad-Evoked Positive Affect, and Motivation on Intention to Visit: Imagination Proclivity as a Moderator (2020, neutral): “Heidi’s character evokes a sense of nostalgia (Van Staden 2011), making it a worthy topic of research in tourism.”
• Exploring How Video Digital Storytelling Builds Relationship Experiences (2016, neutral): “Following Van Laer et al. (2014), there is a separation between the story production and the story consumption, with the story that, decoded, evolves in a narrative transportation in the mind of the receiver.”