Consumer cynicism: antecedents and consequences

147 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Perceived value and perceived usefulness of halal labeling: the role of religion and culture (2015, unknown): “A British Muslim with a horizontal collectivist orientation may feel cynical about firms’ halal-labeling efforts, believing that the firms manipulate the information (e.g., Chylinski & Chu, 2010).”
Companies, Meet Ethical Consumers: Strategic CSR Management to Impact Consumer Choice (2019, background): “Such a respondent is likely to engage in subversive cynicism (Odou and de Pechpeyrou, 2011), or express a complaint that does not lead to action by stating an unfavorable intention (Chylinski and Chu, 2010).”
When consumers doubt, Watch out! The role of CSR skepticism (2013, background): “Given the general rise of skepticism toward the role of corporations in society (The Economist, 2012) and its potentially contagious nature (Chyllinski & Chu, 2010), companies should devote greater efforts to convince consumers that their social involvement is genuine.”
Explaining adoption of mobile banking with the theory of trying, general self-confidence, and cynicism (2017, background): “…unwillingness to adopt innovations such as mobile banking because cynics tend to be suspicious of new products/services (Alnuaimi et al., 2011; Chylinski and Chu, 2010; Darke and Ritchie, 2007) and “distrustful of marketing claims, actively resist marketing actions, and may become hostile in…”