Shopper-Facing Retail Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns

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How researchers see this paper

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The future of in-store technology (2019, background): “Retail technology (and related analytics) has continually been a game changer (Bradlow et al. 2017; Grewal, Roggeveen, and Nordfält 2017; Inman and Nikolova 2017).”
Alexa, she's not human but… Unveiling the drivers of consumers' trust in voice‐based artificial intelligence (2021, background): “It has been proposed that consumers engage in a “ privacy calculus ” such that they evaluate the costs of disclosing personal information to the benefits they receive from the interaction (Inman & Nikolova, 2017).”
The Future of Retailing (2017, background): “Inman and Nikolova (2017) draw attention to how technologies can benefit both consumers and businesses, which ultimately enhance the businesses’ profitability.”
Transforming the Customer Experience through New Technologies (2020, background): “These downsides include loss of control, privacy concerns, and the danger of overreliance and dependence on and addiction to these technologies (Inman & Nikolova, 2017; Ng & Wakenshaw, 2017).”