Alexa, she's not human but… Unveiling the drivers of consumers' trust in voice‐based artificial intelligence

By V. Pitardi, Hannah R. Marriott. Psychology & Marketing, 2021

418 citations recorded by the source corpus.

Article published in Psychology and Marketing available open access at https://doi.org/10.1002/mar.21457

Subfields: Artificial Intelligence, Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a554d6578c8165b0ccd85e34eff9e9c28199916c

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In Sociology and Political Science

1. Jack S. Tillotson
2. Vito Tassiello
3. A. Rome

Citations in the corpus

• Trust in AI: progress, challenges, and future directions (2024, neutral): “…provider by giving information on the lineage and providence of the product (Arnold, Bellamy et al., 2019b), by giving explanations of the product or service (Pieters, 2011b), or by the social presence and social attributes of the AI system, as in voice assistants (Pitardi and Marriott, 2021b).”
• “Alexa, order me a pizza!”: The mediating role of psychological power in the consumer–voice assistant interaction (2021, background): “…processes and can influence relationships between marketing variables, such as music and interactive stimuli (Hwang et al., 2020), ad copy (Polyorat et al., 2007), and product labeling (Bezençon & Blili, 2011; Tarkiainen & Sundqvist, 2009), as well as (re)purchase behaviors (Sherman et…”