The Future of Retailing

By Dhruv Grewal, Anne L. Roggeveen, Jens Nordfält. 2017

788 citations recorded by the source corpus.

Retailers have embraced a variety of technologies to engage their customers. This article focuses on “The Future of Retailing” by highlighting five key areas that are moving the field forward: (1) technology and tools to facilitate decision making, (2) visual display and merchandise offer decisions, (3) consumption and engagement, (4) big data collection and usage, and (5) analytics and profitability. We also suggest numerous issues that are deserving of additional inquiry, as well as introduce important areas of emerging applicability: the internet of things, virtual reality, augmented reality, artificial intelligence, robots, drones, and driverless vehicles.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/d458f1b8acafaae706d68b82d49e1cd3194fbf17

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Citations in the corpus

Enhancing consumer engagement in e-commerce live streaming via relational bonds (2020, background): “However, in-depth studies to figure out ways to increase a consumer ’ s sense of engagement are rather limited (Grewal et al. , 2017a; Pansari and Kumar, 2017; Vivek et al. , 2012).”
The future of in-store technology (2019, background): “Retail technology (and related analytics) has continually been a game changer (Bradlow et al. 2017; Grewal, Roggeveen, and Nordfält 2017; Inman and Nikolova 2017).”
Examining the effects of robots' physical appearance, warmth, and competence in frontline services: The Humanness‐Value‐Loyalty model (2021, methodology): “With the application of automation in the frontline, such as in retailing and customer service operations, the study of robots and AI has become an incipient field of research in marketing (Grewal et al., 2017; Ratchford, 2020).”