Global Sourcing, Multiple Country-of-Origin Facets, and Consumer Reactions

By Zhan G. Li, William Murray, Don R Scott. 2000

137 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/69e13aeab4611eadaea823799952651cbd36d4b5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. A. Josiassen
2. Anne-Wil Harzing
3. Alain d'Astous
4. Sadrudin A. Ahmed

In Strategy and Management

1. A. Josiassen
2. Anne-Wil Harzing
3. Piyush Sharma
4. Marne L. Arthaud‐Day
5. Arjen HL Slangen
6. Markus Pudelko
7. D. Allen
8. Bryan W. Husted

Citations in the corpus

• Descending from the Ivory Tower: Reflections on the Relevance and Future of Country-of-Origin Research (2008, background): “There is, however, an increasing consensus that the relevant COO facet is the country of association (e.g. Li et al., 2000).”
• The impact of country-of-origin cues on consumer perceptions of product quality: A binational test of the decomposed country-of-origin construct (2004, background): “…between products may also help explain the previous conflicting findings in the literature where COO effects were present in one study using one set of products and methodology and not found in another study with a different set of products and methodology (cf. Li et al., 2000; Sauer et al., 1991).”