The impact of country-of-origin cues on consumer perceptions of product quality: A binational test of the decomposed country-of-origin construct

By Gary S. Insch, Jennifer McBride. 2004

325 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/18975150db6a32b61767a183c462ceb1dac31d43

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Alain d'Astous
2. Sadrudin A. Ahmed
3. Malaika Brengman
4. Kim Willems
5. Piyush Sharma

In Social Psychology

1. Alain d'Astous
2. Sadrudin A. Ahmed

Citations in the corpus

• Antecedents, moderators and dimensions of country‐of‐origin evaluations (2008, methodology): “These evaluations included the evaluations of TC and TS products on COD and COA processes for each respondent.”