Social Presence, Trust, and Social Commerce Purchase Intention: an Empirical Research

By Baozhou Lu, Weiguo Fan. Pacific Asia Conference on Information Systems, 2016

1,014 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/674e4c8b395c35be6bca11a5b909dc25f602d4ed

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Citations in the corpus

Modelling and testing consumer trust dimensions in e-commerce (2017, neutral): “Oliver (1980) proposed a model e the expectation and disconfirmation theory (EDT), which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation.”
Keeping up with influencers: exploring the impact of social presence and parasocial interactions on Instagram (2021, background): “Particularly in the e-commerce environment, sellers’ social presence is a strong indicator that enhances their trustworthiness (Lu, Fan, and Zhou 2016).”
Alexa, she's not human but… Unveiling the drivers of consumers' trust in voice‐based artificial intelligence (2021, background): “These studies have identified the drivers of trust toward the functional (Lu et al., 2016), hedonic (Hwang & Kim, 2007), and social (Gefen & Straub, 2003; Ye et al., 2019) attributes of the technology.”
Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation (2017, background): “Since social media marketing is the essence of social commerce and one of the most important activity of social commerce (Liang and Turban, 2014; Lu et al., 2016) and customers play a pivotal role in social media marketing, hence measuring perceived SMMA in e-commerce industry is very important.”
How Do AI-driven Chatbots Impact User Experience? Examining Gratifications, Perceived Privacy Risk, Satisfaction, Loyalty, and Continued Use (2020, background): “For instance, the level of satisfaction that customers feel about a service encounter could also enhance the level of trust they have toward recommendation agents (Hess et al., 2009), and subsequently their intentions to purchase the products and/or services of a brand (Lu et al., 2016).”
Investigating the drivers for social commerce in social media platforms: Importance of trust, social support and the platform perceived usage (2018, background): “Much research has focused on social support and importance for social commerce (Lu et al., 2016; Zhu et al., 2016; Hajli, 2014a, 2014b; Liang et al., 2011).”
Social Commerce Success: Antecedents of Purchase Intention and the Mediating Role of Trust (2020, background): “Trust is also known to be a significant factor in forming and maintaining long-term relationships and is thus considered to be a primary antecedent of people’s intention to purchase using social commerce (Sharma, Menard, and Mutchler 2019; Lu, Fan, and Zhou 2016).”
COVID-19: fear appeal favoring purchase behavior towards personal protective equipment (2020, background): “Trust, loyalty, and ‘stickiness’ were the central focuses mediating social presence (Web, and interaction) and purchase intention (Gao et al., 2018; Lu et al., 2016).”