Investigating the drivers for social commerce in social media platforms: Importance of trust, social support and the platform perceived usage

By Imene Ben Yahia, Nasser Al-Neama, Laoucine Kerbache. 2018

328 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/351664286a170e6eb457173578cfcd8f7a27fac4

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Amal Dabbous
2. May Merhej Sayegh
3. Karine Aoun Barakat

In Organizational Behavior and Human Resource Management

1. Amal Dabbous
2. May Merhej Sayegh
3. Karine Aoun Barakat

In Sociology and Political Science

1. Amal Dabbous
2. May Merhej Sayegh
3. Karine Aoun Barakat

Citations in the corpus

• Social Commerce Success: Antecedents of Purchase Intention and the Mediating Role of Trust (2020, background): “Yahia, Al-Neama, and Kerbache (2018), showed that economic benefit and particularly price advantage has a strong impact on trust in the social commerce context.”