COVID-19: fear appeal favoring purchase behavior towards personal protective equipment
By Prince Clement Addo, Jiaming Fang, Nora Bakabbey Kulbo, Liangqiang Li. 2020
284 citations recorded by the source corpus.
ABSTRACT The 2019 novel coronavirus is a non-segmented positive-sense RNA virus belonging to the Coronaviridae-Nidovirales family. We examined the swings in purchase behavior following the outbreak of the COVID-19 in Wuhan, China, and across the world based on the theory of fear appeal. We gathered published statistics (suspected, confirmed, and fatality) on the COVID-19 alongside the purchase of personal protective equipment to examine the swings in online purchase behavior. With a serial mediated analysis, we established that fear appeal is associated with the sharp dynamics in the online purchase as related to the COVID-19. The results confirmed that fear appeal promotes social presence in anticipation of seeking affection, acceptance, and social information. This feeling is a precondition for developing e-loyalty, which promotes purchase behavior. Even though our variables might not be conclusive enough, we believe the findings are fundamental to understanding the swings in the purchase trend in this and any similar situations.
Subfields: Clinical Psychology, Cognitive Neuroscience, Economics and Econometrics
View Paper: https://www.semanticscholar.org/paper/25bef08a5d2e4ae12a420fd149532a6da598c2bc
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In Economics and Econometrics
Citations in the corpus
- Managing the effectiveness of e-commerce platforms in a pandemic (2020, unknown): “The fear of Covid-19 stirs up the role of e-commerce that supports social interaction and stakeholders ’ contributions to provide online buying and selling of products and services (Addo et al., 2020).”
- The COVID-19 Pandemic and the Antecedants for the Impulse Buying Behavior of US Citizens (2020, methodology): “COVID-19 has had an extensive frightening effect that has terrified people from China to the United States, with anxious citizens engaged in panic buying as well as indulging in impulse buying due to partial and complete lockdowns (Matteo et al., 2020; Addo et al., 2020).”
- Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective (2021, background): “Recent studies conducted by Addo et al. (2020) and Akhtar et al. (2020) highlighted the effects of the threats of Covid‐19 on offline shopping, such as hesitance in consumers' shopping behavior in response to threats of contagious disease and government restrictions.”
- COVID-19 and repeat visitation: Assessing the role of destination social responsibility, destination reputation, holidaymakers’ trust and fear arousal (2020, background): “Based on the perceived level of fear or risk, human behavior gradually changes, along with the actions taken to relieve it (Addo et al., 2020; Laros & Steenkamp, 2005). With respect to tourism, Giusti and Raya (2019) stated the major risks for visitors include health issues, crime, political issues ”
- Effects of misinformation on COVID-19 individual responses and recommendations for resilience of disastrous consequences of misinformation (2020, unknown): “Because of fear, the public shows an unusual pattern of shopping behavior in purchasing personal protective equipment [1].”