Comparing the importance of luxury value perceptions in cross-national contexts ☆

By Paurav Shukla, Keyoor Purani. 2012

393 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/610d4c7de0f0eec5097bbeab02a0192edb2642cd

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. N. Peng
2. Hyunjoo Im
3. Sita Mishra
4. Anna S. Mattila
5. Wan Yang
6. Sheetal Jain
7. Minjung Park
8. Justin Paul

In Marketing

1. Wan Yang
2. N. Peng
3. Annie Chen
4. Sheetal Jain
5. Hyunjoo Im
6. Sita Mishra
7. Anna S. Mattila
8. Minjung Park

In Organizational Behavior and Human Resource Management

1. N. Peng
2. Annie Chen
3. Hyunjoo Im
4. Sita Mishra
5. Anna S. Mattila
6. Wan Yang
7. Sheetal Jain
8. Minjung Park

Citations in the corpus

• Luxury fashion consumption in sharing economy: A study of Indian millennials (2020, result): “The findings are similar to past studies (Shukla & Purani, 2012).”
• How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper (2018, neutral): “MARK Chong, & Shimul, 2015; Kauppinen-Räisänen, Koskull, Gummerus, & Cristini, 2018; Roux et al., 2017; Shukla & Purani, 2012).”
• “You are too friendly!” The negative effects of social media marketing on value perceptions of luxury fashion brands (2020, background): “In addition, because high price is often linked to high quality (Rao & Monroe, 1989), consumers expect expensive luxury brands to have a high perceived quality value (Shukla & Purani, 2012).”
• Toward a 'masstige' theory and strategy for marketing (2018, background): “8 Other studies with theoretical implications: Some other researchers refer to these strategies as “democratisation of luxury” (Shukla and Purani, 2012).”
• The Impact of Status Seeking on Consumers’ Word of Mouth and Product Preference—A Comparison Between Luxury Hospitality Services and Luxury Goods (2017, background): “For example, Wong and Ahuvia (1998) suggest that East Asian luxury consumers tend to be heavily influenced by social norms, and they seek symbolic values instead of hedonic values from luxury consumption (Kastanakis & Balabanis 2012; Shukla & Purani, 2011; Tsai, 2005).”
• Examining Consumers' Intentions to Dine at Luxury Restaurants while Traveling (2018, background): “In the consumer research literature, a product’s perceived functional or utilitarian value has consistently been shown to have a significant impact on consumer evaluations of the product (Ryu, Lee, & Kim, 2012; Shukla & Purani, 2012).”