The Design of Business: Why Design Thinking is the Next Competitive Advantage

By Roger Martin. 2009

1,134 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/5fea00ba9008170e3a02d85312749ba60e45f8d4

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Citations in the corpus

Innovation and Design in the Age of Artificial Intelligence (2020, background): “This perspective has captured the larger share of attention also in the development of theories of design driven innovation, in which the d-school at Stanford and the related frameworks of Design Thinking are rooted (Buchanan, 1992; Brown, 2008, 2009; Kelley and Kelley, 2013; Martin, 2009).”
IDEAS (Integrate, Design, Assess, and Share): A Framework and Toolkit of Strategies for the Development of More Effective Digital Interventions to Change Health Behavior (2016, background): “Core to design thinking is the notion that everyone has the potential to be highly creative and can learn to apply design-based approaches such as need-finding, brainstorming, prototyping, and iteration to unlock their creative potential [28].”
Thinking about “design thinking”: a study of teacher experiences (2016, background): “Though design thinking has a long history in the fields of architecture and engineering, over the last two decades several organizations outside the field of design, such as those in education and information technology, have attempted to understand how designers think and work and, as a result, hav”
Perspective: Linking Design Thinking with Innovation Outcomes through Cognitive Bias Reduction (2015, background): “T he quantity of practitioner writing on the topic of “design thinking” has grown voluminously over the past five years, both in terms of popular management books explicitly focusing on the subject (e.g., Brown, 2009; Kelley and Littman, 2005; Liedtka and Ogilvie, 2011; Martin, 2009; Pink, 2005; Ver”
Organizing Thoughts and Connecting Brains: Material Practices and the Transition from Individual to Group-Level Prospective Sensemaking (2012, background): “, business innovation, strategy making) (e.g. Boland & Collopy, 2004; Brown, 2008; Martin, 2009).”
The Need for Design Thinking in Business Schools (2014, methodology): “Adaptation is facilitated by maximizing opportunities for feedback and by the creation of artifacts for inspection and development of shared understanding among team members (Beck, 2001; Leifer & Steinert, 2011; Schwaber & Sutherland, 2013).”
Adopting Design Thinking in Novice Multidisciplinary Teams: The Application and Limits of Design Methods and Reflexive Practices (2013, methodology): “…interested in how design methods are applied to innovation challenges (Ravasi and Lojacono 2005; Beckman and Barry 2007; Veryzer 2005; Verganti 2008) and design practitioners advocate the application of design thinking across many areas of business (Brown 2009; Martin 2009; Lockwood 2010).”
Perspectives on Innovation Processes (2013, background): “Projects are a way to overcome the traps that arise from such cognitive, behavioral, and structural constraints (Martin, 2009).”
The importance of design for firms' competitiveness: a review of the literature (2014, background): “Martin (2009)* Suggesting that firms should follow a design thinking paradigm by approaching managerial Design thinking, competitive advantage Qualitative Strategic problems in the same way designers approach design problems. management Dell’Era et al. (2010) Exploring design as a central part of…”