Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior

By B. Sparks, H. Perkins, R. Buckley. 2013

540 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a39c329cf25c92c85001de91f76bda70a4762803

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Claudio Vitari
2. Elisabetta Raguseo
3. Raffaele Filieri
4. Yogesh Kumar Dwivedi
5. Nripendra P. Rana
6. S. Gössling
7. R. Law
8. Li-Wen Shih

In Organizational Behavior and Human Resource Management

1. Nripendra P. Rana
2. Yogesh Kumar Dwivedi
3. Raffaele Filieri
4. Claudio Vitari
5. Elisabetta Raguseo
6. R. Law
7. Wen-Chin Tsao
8. C. Michael Hall

In Sociology and Political Science

1. Nripendra P. Rana
2. C. Michael Hall
3. Yogesh Kumar Dwivedi
4. Raffaele Filieri
5. S. Gössling
6. Claudio Vitari
7. Elisabetta Raguseo
8. Ali Abdallah Alalwan

Citations in the corpus

• The manager's dilemma: a conceptualization of online review manipulation strategies (2018, background): “Sparks et al. (2013) show, for an eco-resort, that online travel reviews constitute a form of persuasive communication, depending on content type, source, and certification logos.”
• Predicting the “helpfulness” of online consumer reviews (2017, background): “Wan (2015) confirms the presence of the Matthew effect by analyzing the reviews of bestselling products of Amazon.”
• Compliance with eWOM: the influence of hotel reviews on booking intention from the perspective of consumer conformity. (2015, background): “Nevrtheless, it more often than not determines their perceptions, ntentions, and decisions (Sparks et al., 2013).”
• Extremely Negative Ratings and Online Consumer Review Helpfulness: The Moderating Role of Product Quality Signals (2020, background): “For example, the presence of environmental certification influences the attitudes of hotel customers toward hotels (Sparks, Perkins, and Buckley 2013).”