Assessing India's lead market potential for cost‐effective innovations

159 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Scaling Social Impact: Building Sustainable Social Ventures at the Base-of-the-Pyramid (2014, background): “A clear emphasis on affordability – on cost-reduction through frugal-innovation (Zeschky, Widenmayer, and Gassmann 2011; Tiwari and Herstatt 2012; Bound and Thornton 2012), and/or through tiered pricing or installment-based micropayments (Koch and Caradonna 2006; Lindgren et al. 2013; Fankhauser…”
Can Frugal Go Global? Diffusion Patterns of Frugal Innovations (2016, background): “According to Tiwari and Herstatt [50]; some customers for frugal product and service innovations are price sensitive; thus, affordability is an important consideration.”
What is frugal innovation? Three defining criteria (2016, background): “2 Identification of the primary categories of frugal innovation Few articles emphasise that frugal innovation seeks to reduce the total cost of ownership (Barclay 2014; Tiwari and Herstatt 2012).”
How Frugal Innovation Promotes Social Sustainability (2016, background): “All the frugal solutions are characterized by affordability, robustness, user-friendliness, scalability and an attractive value proposition [18].”