Assimilation of advertised reference prices: the moderating role of involvement

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Identifying Optimal Rapport-Building Behaviors In Inducing Patrons’ Emotional Attachment In Luxury Restaurants (2014, background): “These two subgroups were selected based on the median split of the moderator score (Chandrashekaran & Grewal, 2003).”
Retailer Pricing and Competitive Effects (2009, unknown): “While considering such joint optimization, it is important to incorporate some key behavioral perspectives in pricing, such as reference prices, price expectations, and so forth (Chandrashekaran and Grewal 2003; Kopalle, Rao, & Assunc¸ão 1996; Kumar, Karande, & Reinartz 1998).”
The good guys don't always win: the effect of valence on service perceptions and consequences (2006, background): “Low involvement service consumers use cues in assessing satisfaction, because they lack the ability to engage in more intricate cognitive processing, which would be typical of high involvement service customers ( Chandrashekaran and Grewal, 2003”
The Antecedents and Consequences of Brand Prestige in Luxury Restaurants (2012, unknown): “These two subgroups were selected based on the mean split of the moderating variable (Chandrashekaran & Grewal, 2003 ).”