Factors influencing popularity of branded content in Facebook fan pages

By F. Sabate, J. Berbegal‐Mirabent, Antonio Cañabate, Philip Lebherz. 2014

513 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/218b1409dcc38936d7001c65d88ca61a3f6bd141

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Kem Z. K. Zhang
2. Morad Benyoucef

In Sociology and Political Science

1. Kem Z. K. Zhang
2. Morad Benyoucef
3. Longbing Cao
4. M. Sigala

Citations in the corpus

• A Topic Modeling Comparison Between LDA, NMF, Top2Vec, and BERTopic to Demystify Twitter Posts (2022, background): “For instance, scholars have pointed out that shorter posts typically lead to a higher engagement rate on Facebook (Sabate et al., 2014), potentially because concise messages reduce the amount of cognitive effort needed for information processing (She et al., 2022).”
• Consumer behavior in social commerce: A literature review (2016, background): “Time [17,36,86] Trend discovery [70] Valence of comments [19] Videos [86] Vividness [17,19] Network characteristics Homophily [13] Number of followers [36] Tie strength [13]”