The Positive Effect of a Market Orientation on Business Profitability: A Balanced Replication
By S. Slater, John C. Narver. 2000
923 citations recorded by the source corpus.
Subfields: Management of Technology and Innovation, Marketing
View Paper: https://www.semanticscholar.org/paper/56d945c4805f25580588e1b99fa53a5254fdf431
How researchers see this paper
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In Management of Technology and Innovation
- W. Wales
- Sascha Kraus
- Safal Batra
- Vishal K. Gupta
- G. Shirokova
- Mathew Hughes
- Tatiana Beliaeva
- A. Nygaard
In Marketing
- A. Nygaard
- W. Baker
- Vishal K. Gupta
- Ingunn Myrtveit
- Sascha Kraus
- Jeremy C. Short
- S. Haugland
- Xueming Luo
Citations in the corpus
- Integrating customer orientation, corporate entrepreneurship, and learning orientation in organizations-in-transition: an empirical study (2002, neutral): “Corporate entrepreneurship focuses on experimentation involving innovativeness, risk-taking, and proactiveness (Dickson, 1992; Jones & Butler, 1992; Morris & Paul, 1987; Slater & Narver, 2000; Smart & Conant, 1994).”
- Are Market Orientation and Learning Orientation Necessary for Superior Organizational Performance? (2002, methodology): “An increasing number of empirical studies have demonstrated that an improvement in the level of market orientation will lead to superior organizational performance, (Narver and Slater, 1990; Oczkowski and Farrell, 1998; Slater and Narver, 2000).”
- Construct Validation Using Computer-Aided Text Analysis (CATA) (2010, background): “In many cases, scales are modified by dropping (or adding) items without providing theoretical justification or demonstrations of psychometric adequacy (e.g., Atuahene-Gima & Ko, 2001; George, Wiklund, & Zahra, 2005; Slater & Narver, 2000).”
- Creating dynamic capabilities to increase customer value (2011, background): “…1998; Narver and Slater, 1990; Narver, Slater and Tietje, 1998; Ruekert, 1992; Shapiro, 1988; Slater and Narver, 1994b; Slater and Narver, 1995; Slater and Narver, 2000; Woodruff, 1997; among others), we define market orientation as ‘the set of organizational activities through which firms…”
- Market-oriented organizations in an emerging economy: A study of missing links (2003, background): “As such, both market orientation and entrepreneurship may provide resources of competitive advantage and/or SCA for the firm (Hunt and Morgan, 1996; Slater and Narver, 2000; Wood et al., 2000).”