Consumer Learning and Brand Equity

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Categorization theory and research in consumer psychology: category representation and category-based inference (2008, background): “For example, ingredient branding using a well-known brand name weakened brand quality inferences because of overexpectations, an outcome described by van Osselaer and Janiszewski (2001) in terms of connectionist models of adaptive learning (also, van Osselaer & Alba, 2000).”
Emotional Engagement: How Television Builds Big Brands At Low Attention (2009, unknown): “And his second level of inhibited conscious processing corresponds exactly with the “blocking” behavior articulated by Van Osselaer and Alba (2000).”
Consumer Inference: A Review of Processes, Bases, and Judgment Contexts (2004, background): “Similarly, after consumers learn that a target attribute or brand name is useful for predicting quality, other cues (e.g., other attributes) seem unpredictive (van Osselaer & Alba, 2000).”
Brand awareness in business markets: When is it related to firm performance? (2010, background): “The statistical significance of the correlations does not change, which indicates the absence of common method bias (Van Doorn & Verhoef, 2008).”