The transpiring journey of customer engagement research in marketing

By Jamid Ul Islam, Zillur Rahman. 2016

190 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/5672b471e1b06ca9de526344f5317927c2e31832

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Zillur Rahman
2. Jamid Ul Islam
3. Hongmei Zhang
4. S. Gordon
5. Dimitrios Buhalis
6. Xifeng Ding

In Organizational Behavior and Human Resource Management

1. Zillur Rahman
2. Jamid Ul Islam
3. S. Gordon
4. Dimitrios Buhalis
5. Hongmei Zhang
6. Xifeng Ding

In Sociology and Political Science

1. Jamid Ul Islam
2. Zillur Rahman
3. Hongmei Zhang
4. S. Gordon
5. Dimitrios Buhalis
6. Xifeng Ding
7. T. Pencarelli
8. Rosanna Leung

Citations in the corpus

• The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions (2021, unknown): “The general agreement is that CBE is a multi-dimensional construct with cognitive, emotional, and behavioral dimensions (Bowden, 2009; Hollebeek et al., 2020; Dwivedi, 2015; Islam and Rahman, 2016).”
• Experience Value Cocreation on Destination Online Platforms (2018, background): “Recent publications explore online platform engagement with social media brands, websites and brand communities (Harrigan et al. 2017; Islam and Rahman 2016; M. L. Zhang et al. 2017).”
• The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm (2017, background): “The last decade has seen a thriving research interest with respect to online brand communities (Habibi et al., 2014; Islam and Rahman, 2016c; Zhang and Luo, 2016).”
• The interrelationships between relationship marketing constructs and customer engagement dimensions (2018, unknown): “…& Francis Group CONTACT Estelle van Tonder estellevantonder4@gmail.com among marketing scholars that engaged customers could lead to a sustainable competitive advantage for the firm (Brodie, Ilic, Juric, & Hollebeek, 2013; Hollebeek, 2012; Islam & Rahman, 2016, p. 2008; Kumar & Pansari, 2016).”