‘Fear of Missing Out’ (FOMO) marketing appeals: A conceptual model

By Christopher S. Hodkinson. 2019

288 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/2943067eaa82670d1c31c7693e3a9a8156bfbdea

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Jeyoung Son
2. Inwon Kang
3. H. Cui

Citations in the corpus

• Conformity Consumption Behavior and FoMO (2019, background): “Additionally, a small number of studies have paid attention to alcoholism or psychological obsessive symptoms in consumption behavior, suggesting that FoMO could prompt consumption by putting pressure on consumers’ decisions that lead to compulsive or impulsive behavior [16,17].”