A measure of long-term orientation: Development and validation
By W. O. Bearden, R. B. Money, Jennifer L. Nevins. 2006
394 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/52ab08eee1e6fcc080e2b7f57e6526a9df46780e
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
In Organizational Behavior and Human Resource Management
- G. Tyge Payne
- Miles A. Zachary
- Praveen K. Kopalle
- Keith H. Brigham
- G. Lumpkin
- John U. Farley
- Donald R. Lehmann
- Thomas Kramer
Citations in the corpus
- Long–Term Orientation and Intertemporal Choice in Family Firms (2011, neutral): “Using items such as “I value a strong link to the past,” Bearden et al. (2006) found an interest in tradition to be an important indicator of LTO.”
- Consumer Expectations and Culture: The Effect of Belief in Karma in India (2010, positive): “Long-Term Orientation (adapted from Bearden et al. 2006; coefficient alpha p .72) I plan for the long term.”
- Researching Long-Term Orientation (2014, background): “Bearden et al. (2006) developed an LTO measure for application at the individual level, and Ganesan (1994) examined the role of LTO in dyadic relationships between buyers and sellers.”
- Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE (2011, neutral): “The LTO is an eight-item, two-subscale measure of long-term orientation (Bearden et al. 2006).”
- Me, myself, and I: influence of CEO narcissism on firms’ innovation strategy and the likelihood of product-harm crises (2017, background): “These mechanisms may include, for example, the level of a firm’s long-term orientation (Bearden et al. 2006), or strategic flexibility (Johnson et al. 2003).”