The role of corporate social responsibility (CSR) and internal CSR communication in predicting employee engagement: Perspectives from the United Arab Emirates (UAE)
By Gaelle Duthler, Ganga Dhanesh. Public Relations Review, 2018
162 citations recorded by the source corpus.
Abstract This study examined relationships among employees’ perception of CSR, three models of internal CSR communication and employee engagement. The findings, based on 516 valid survey responses from employees across different sectors in the United Arab Emirates, revealed that internal communication of CSR, both one-way and two-way symmetrical, predicted employee perceptions of CSR, with two-way asymmetrical communication being a negative predictor; perceptions of CSR predicted employee engagement; social and sustainable dimensions of CSR most strongly predicted social and affective dimensions of employee engagement; and both two-way symmetrical communication of CSR and employee perceptions of CSR strongly predicted employee engagement. Implications for theory and practice are discussed.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/507b36c08658f72b9f5f4e0f89c63042e30c63f9
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In Marketing
In Organizational Behavior and Human Resource Management
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Citations in the corpus
- The employee experience: how employees make meaning of employee engagement (2019, background): “Within the engagement framework, the focus of this study is on employee engagement and is positioned from a co-creational perspective (see Duthler & Dhanesh, 2018).”
- Talking about CSR matters: employees’ perception of and reaction to their company’s CSR communication in four different CSR domains (2019, background): “Answering to recent calls for more research in this field (e.g., Dhanesh 2014; Crane and Glozer 2016; Suh 2016; Duthler and Dhanesh 2018; Taylor 2018), we address this important topic and investigate how a company’s CSR advertising affects employees evaluation of organizational CSR engagement and…”
- Toward a Relational Theory of Employee Engagement: Understanding Authenticity, Transparency, and Employee Behaviors (2020, background): “…to embrace the framework defining engagement as a psychological state that links employees to their organizations and gets manifested in their physical, emotional, and cognitive role performances 954 International Journal of Business Communication 60(3) (Duthler & Dhanesh, 2018; Welch, 2011).”