Losing Consciousness: Automatic Influences on Consumer Judgment, Behavior, and Motivation

By John A. Bargh. 2002

604 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/4d6eea4de86f1f58423425c4d4c1b6c6951b55c0

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Citations in the corpus

Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective (2005, neutral): “(Bargh 2002).”
Predictive Validity of the Implicit Association Test in Studies of Brands, Consumer Attitudes, and Behavior (2004, neutral): “Consumers may possess brand images, the consumer behavior equivalent of social psychology’s stereotypes (Bargh, 2002; Edell & Moore, 1993; Kirmani & Zeithaml, 1993).”
Free will in consumer behavior: Self-control, ego depletion, and choice (2008, background): “In addition, some evidence has suggested that many consumers primarily rely on automatic System 1 processes (Bargh, 2002; Dijksterhuis, Smith, van”
Unraveling Priming: When Does the Same Prime Activate a Goal versus a Trait? (2009, background): “In the past decade, a vast body of research has documentedthe nonconscious effects of subtle situational cues on behavior, challenging the traditional view that consumers are fully aware of their decisions and behaviors (e.g., Bargh 2002; Dijksterhuis et al. 2005).”
The effects of scent on consumer behaviour (2016, background): “Cues within the environment can also activate relevant concepts and associations in the mind, a process referred to as priming (Bargh, 2002).”
Two minds, three ways: dual system and dual process models in consumer psychology (2012, methodology): “Both subliminal primes, where people are not aware of the prime, and supraliminal primes, where people are aware of the prime but not its influence, can affect behaviors (Bargh 2002).”
Branding the brain: A critical review and outlook (2012, background): “Implicit brand memory As shown by several recent reports during the past few decades, the search for unconscious processes and implicit measures of branding is an active field of inquiry in consumer psychology (Baker, 2003; Bargh, 2002; Brasel and Gips, 2011; Chartrand et al., 2008; Claudi, Dimofte ”
How Habit Limits the Predictive Power of Intention: The Case of Information Systems Continuance (2007, background): “…2001; Ronis et al. 1989); food consumption (see Saba and di Natale 1998, 1999; Saba et al. 1998; Saba et al. 2000), marketing/consumer behavior (see Bargh 2002; Guariglia and Rossi 2002; Tuorila and Pangborn 1988a, 1988b), and organizational behavior (see Louis and Sutton 1991; March and Simon…”
Advancing from subjective to confirmatory personal introspection in consumer research (2004, background): “…1981); (e) metaphor-generating tools (e.g., Christensen & Olson, 2002; Zaltman, 2003) and the use of experimental research designs (e.g., see Bargh, 2002) to uncover unconscious thinking relevant to the behavioral process being investigated; and (f) the use of an independently developed…”