Free will in consumer behavior: Self-control, ego depletion, and choice

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How Visibility and Divided Attention Constrain Social Contagion (2012, background): “Attentive acts, such as reading a tweet, brows ing a web page, or responding to email, require mental effort, and the human brain’s capacity for mental effort is limited due it its finite energy resources [6], [7], [8], [9], [10].”
Two minds, three ways: dual system and dual process models in consumer psychology (2012, background): “…has been shown to affect the choice of unhealthy over healthy food, trashy over highbrow entertainment, greater food intake among dieters, and an increase in spending, as indicated by the price people are willing to pay for a particular consumer good (see Baumeister et al. 2008 for a summary).”
Indulgence as Self Reward for Prior Shopping Restraint (2009, neutral): “…characterizes selfcontrol as a conflict between a relatively automatic force of desire that spurs the consumer towards indulgence and a more conscious, controlled force of willpower that restricts this consumption (Hoch & Loewenstein, 1991; Shiv & Fedorikhin, 1999; see also Baumeister et al. 2008).”