The influence of anticipated counterfactual regret on behavior.

By John J. Hetts, D. Boninger, D. Armor, F. Gleicher, Ariel Nathanson. 2000

125 citations recorded by the source corpus.

Subfields: Applied Psychology, Experimental and Cognitive Psychology, General Decision Sciences

View Paper: https://www.semanticscholar.org/paper/4a5d9c6fcfab047046dcc99702a35a6200e86840

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In Applied Psychology

In Experimental and Cognitive Psychology

In General Decision Sciences

Citations in the corpus

Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses (2007, background): “According to regret theory, consumers feel regret when they compare an actual outcome with possible alternative outcomes had they chosen another action—that is, between “what is” and “what might have been.” Recent literature suggests that regret and anticipated regret influence consumer behaviors su”
The Role of Anticipated Emotions in Purchase Intentions (2016, unknown): “, social, cultural, environmental) (Hetts et al., 2000; Yi & Baumgartner, 2008; Xie et al., 2013).”
Beyond valence in customer dissatisfaction: A review and new findings on behavioral responses to regret and disappointment in failed services (2004, unknown): “Thefirstreason is that regret and disappointment play an important role in customer decision-making processes (e.g., Cooke et al., 2001; Creyer and Ross, 1999; Hetts et al., 2000; Inman and McAlister, 1994; McConnell et al., 2000; Simonson, 1992).”
Time, Uncertainty, and Individual Differences in Decisions to Cooperate in Resource Dilemmas (2006, result): “This finding is similar to that shown by Keren and Roelofsma (1995) and Weber and Chapman (2004), as discussed in the introduction.”
To Justify or Not to Justify: The Role of Anticipated Regret on Consumers’ Decisions to Upgrade Technological Innovations (2011, background): “That is, prior to an event or decision, people anticipate potential counterfactual alternatives and their associated emotional cost by mentally simulating the possible outcomes in their mind (Hetts et al. 2000).”
Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior (2008, background): “, Greenleaf 2004; Hetts et al. 2000; Simonson 1992). In an influential article, Simonson (1992) demonstrates that simply asking consumers to anticipate their regret made them more likely to purchase a currently available item on sale rather than wait for a better sale and also made them more likely ”
A Theory of Regret Regulation 1.0 (2007, background): “What’s more, insurances have been shown to have similar effects (Hetts et al., 2000).”
‘Should I Buy, Hoard, or Hide?’- Consumers’ responses to perceived scarcity (2019, background): “However, other work has found that when choosing between alternatives, people tend to make regret-minimizing choices rather than riskminimizing choices which either can be risk-seeking or risk-avoiding (Hetts et al. 2000; Zeelenberg et al. 1996; Zeelenberg and Beattie 1997).”