The Effect of Partitions on Controlling Consumption

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When Do Consumers Eat More? The Role of Appearance Self-Esteem and Food Packaging Cues (2012, background): “…in a can of potato chips (Wansink, Rozin, and Geiger 2008), when a bowl of soup becomes empty and is replenished by an experimenter than when continuously replenished through an automatic mechanism (Wansink, Painter, and North 2005), and when partitions exist in packaging (Cheema and Soman 2008).”
Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating (2014, background): “…the package, or having every seventh stacked potato chip colored red) can reduce intake because it facilitates consumption monitoring and because it offers an interruption or a “pause point” for a person to ask themselves if they are really that hungry (Cheema & Soman 2008; Geier, et al. 2012).”
Earmarking and Partitioning: Increasing Saving by Low-Income Households (2011, unknown): “This is consistent with the “what-the-hell” effect (Cochran and Tesser 1996; Soman and Cheema 2004).”