Emotion Specificity and Consumer Behavior: Anger, Sadness, and Preference for Activity

By Derek D. Rucker, Richard E. Petty. 2004

116 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/48299eac72179b6ce0bfca96db2199fe6f42f5fc

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Citations in the corpus

The impact of consumer confusion from eco-labels on negative WOM, distrust, and dissatisfaction (2017, background): “Emotion can be described by both its valence (i.e., positive or negative) and its specific nature (i.e., sadness or anger) (Rucker and Petty 2004).”
How Happiness Affects Choice (2011, unknown): “Since excitement is high in arousal and thus associated with action (Rucker and Petty 2004; Russell 2003), excited happiness may be highly adaptive when gearing up to act and preparing for future events.”
The Role of Emotions in Advertising: A Call to Action (2019, background): “For instance, Rucker and Petty (2004) found that incidental emotions of anger versus sadness modulated the preferences for advertised products in a way that angry people reacted more positively when the product was promoted as active than did sad people.”
Emotions in Tourism: Theoretical Designs, Measurements, Analytics, and Interpretations (2020, background): “Examining a few global dimensions (e.g., positive and negative) oversimplifies an emotional experience’s complexity (Bagozzi et al. 2000; Rucker and Petty 2004).”
Positive mood and social relatedness as information about meaning in life (2009, background): “This body of research demonstrates that when individuals judge an abstract life domain, rather than consult all of the possible relevant declarative information for the judgment, they may instead consult mood to provide an answer (Rucker & Petty, 2004 ; Schwarz, 2001 ; Schwarz & Clore, 1996 , 20”
A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion (2020, background): “When consumers experience higher levels of arousal, they respond more favorably to messages containing more arousing content (e.g., louder advertisements; Yan et al., 2016; or ads touting exciting rather than relaxing attributes; Rucker & Petty, 2004).”