The elaboration likelihood model: review, critique and research agenda
By Philippe Kitchen, Gayle Kerr, D. Schultz, R. McColl, Heather Pals. 2014
306 citations recorded by the source corpus.
– The purpose of this paper is to review, critique and develop a research agenda for the Elaboration Likelihood Model (ELM). The model was introduced by Petty and Cacioppo over three decades ago and has been modified, revised and extended. Given modern communication contexts, it is appropriate to question the model’s validity and relevance. , – The authors develop a conceptual approach, based on a fully comprehensive and extensive review and critique of ELM and its development since its inception. , – This paper focuses on major issues concerning the ELM. These include model assumptions and its descriptive nature; continuum questions, multi-channel processing and mediating variables before turning to the need to replicate the ELM and to offer recommendations for its future development. , – This paper offers a series of questions in terms of research implications. These include whether ELM could or should be replicated, its extension, a greater conceptualization of argument quality, an explanation of movement along the continuum and between central and peripheral routes to persuasion, or to use new methodologies and technologies to help better understanding consume thinking and behaviour? All these relate to the current need to explore the relevance of ELM in a more modern context. , – It is time to question the validity and relevance of the ELM. The diversity of on- and off-line media options and the variants of consumer choice raise significant issues. , – While the ELM model continues to be widely cited and taught as one of the major cornerstones of persuasion, questions are raised concerning its relevance and validity in 21st century communication contexts.
Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/9707868d60d3af3bbee9f798cf48f08bf00b303e
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Citations in the corpus
- Making sense of the "clean label" trends: A review of consumer food choice behavior and discussion of industry implications. (2017, background): “Regarding dual processing (Kitchen et al., 2014; Petty et al., 1983), it can be said that cues such as the fact that the product is certified organic or claims and product characteristics hinting at naturalness might be more likely processed peripherally, leading to broad associations about intrinsi”