Missing the Mark: Problems with Marker Variable Choice, Reporting, and Interpretation in the Detection of Common Method Variance

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Fifty shades of food: The influence of package color saturation on health and taste in consumer judgments (2020, background): “Also, modern food science and research in psychology stress the important role of color in food perception (Spence, 2015).”
Common Method Variance in Advertising Research: When to Be Concerned and How to Control for It (2017, methodology): “Conversely, a distinct but related approach, particularly in terms of analysis, suggests that researchers rely on special-purpose marker variables that represent specific sources of CMV, which the researcher believes are afflicting his or her study (Simmering et al. 2015).”
Four Research Designs and a Comprehensive Analysis Strategy for Investigating Common Method Variance with Self-Report Measures Using Latent Variables (2016, methodology): “something that is measured, its effective use depends on linking it with a theory of measurement and sources of CMV (Simmering et al. 2015; Spector et al. 2015; Williams et al. 2010).”