Competitive advantage through service differentiation by manufacturing companies

By Heiko Gebauer, Anders Gustafsson, Lars Witell. 2011

411 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/41ed386157c49a5142ea1b08ff80bec076ae825d

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Citations in the corpus

Examining the influence of service additions on manufacturing firms' bankruptcy likelihood (2017, background): “returns that tend to be counter-cyclical to product sales (Wise and Baumgatner, 1999; Gebauer et al., 2011); in particular, higher service sales can balance the effects of declining product demand in times of economic downturn (Oliva and Kallenberg, 2003; Brax, 2005), when customers tend to keep the”
Defining service innovation: A review and synthesis (2016, positive): “Service innovation adds a new dimension to the balancing effort (Gebauer et al. 2011), and, as seen above, several perspectives are necessary to understand how to succeed with service innovation.”
Enabling service innovation: A dynamic capabilities approach (2013, background): “…that an increased service orientation often involves a major shift to a new strategic direction, a new organizational structure, and new skills (Gebauer, Gustafsson, and Witell, 2011; Jacob and Ulaga, 2008; Kowalkowski, Kindström, Brashear, Brege and Biggeman, 2012; Raddats and Easingwood,…”
Digitalized Product-Service Systems in Manufacturing Firms: A Case Study Analysis (2015, background): “For example, the complexity of services offered seems to inﬂ uence the degree of digitalization: the more advanced and ambitious the services, the more support is needed from smart ICT solutions ( Lerch and Gotsch 2014 ; Gebauer, Gustafsson, and Vittel 2011 ).”
A bricolage perspective on service innovation (2017, background): “, 2016), emphasizes that a sustainable competitive advantage depends on the development and introduction of new services (Gebauer et al., 2011).”
Why Do Servitized Firms Fail? A Risk-Based Explanation (2015, background): “…of service components for the use of some tangible goods, the frequently customised nature of service activities, and their influences on switching costs create customer loyalty which, in turn, also increases customer cooperation and knowledge sharing (Fang et al., 2008; Gebauer et al., 2011).”